Glossary of Terms


Archetype
NLP (Neuro Linguistic Programming)
Persona
Shadow


Archetype Jung's concept of "archetypes," suggest to the conscious mind as mystical images or symbols, and which spring from "known" patterns of behavior within the collective unconscious.

Neuro Linguistic Programming (NLP) is a highly effective methodology of understanding how the brain codes experience and learning.  The structure of these codes can be changed, modelled and taught. 

Persona  Mask of the Ego, its social expression, the way the others see us, that which we present to the outside world.

Shadow  The Jungian shadow is composed of unknown (often, but not always dark) aspects of personality.  Often refered to as the the holder of that which we, for whatever reason, have disowned.